Johnnie Walker Blue Label Ultra No Further a Mystery
Johnnie Walker Blue Label Ultra No Further a Mystery
Blog Article
The Ultra bottle is the result of a five-yr quest by Johnnie Walker’s proprietor, Diageo, to discover the most sustainable and lightest packaging attainable when retaining the posh aura on the franchise and its Exclusive combination of whiskies, which contain ultra-rare Oban, Brora, Royal Lochnagar, and several other ghost distilleries.
Diageo is a worldwide chief in beverage alcohol with an outstanding collection of makes throughout spirits and beer types.
In accordance with our study, It is usually thought for being the planet’s lightest 70cl Scotch Whisky glass bottle at any time unveiled to industry.
We’ve released Distilled 2025 – Checking out the top trends driving buyer conversations world wide.
Our ideal mixture of our folks and types is our magic, and within our inclusive and supportive society, your chance to prosper is limitless.
From peaty whisky to fruity whisky, lean on our expert insights to discover the total wide range and character of various whisky flavours.
The result is really an field-first that, along with reaching exquisite splendor, showcases what luxury, lighter-pounds, reduced-carbon bottles of the longer term could appear like. As A part of the Diageo Spirit of Development motion program, Johnnie Walker aims to lessen the excess weight of glass Utilized in its packaging; an ambition that is targeted at decreasing the quantity of carbon emissions affiliated with packaging.3 While the technology is just not yet available to launch bottles of this body weight at scale, permanently, the information Johnnie Walker has garnered is previously being applied to lightweighting tasks over the Diageo portfolio.
Johnnie Walker Blue Label Ultra is the brand’s lightest 70cl Scotch whisky glass bottle up to now and to the very best in the brand name’s expertise and exploration, the whole world’s lightest 70cl Scotch whisky glass bottle2 . The look can take bold strides and dares to experiment by using a recognised paradigm of luxury.
Created via a examination-and-discover product with external glass makers, this light-pounds bottle incorporates a handblown teardrop click here shape that reimagines Johnnie Walker's legendary square structure, exemplifies the future of light-weight, and will help uncover new alternatives for lighter, decrease carbon packaging options.
“We didn’t know very well what we have been likely in order to reach once we got down to push the boundaries of luxury, and The end result is a thing that several reported would not be attainable.
That is a globally allocated launch constructed from unusual stocks, which include whisky from ghost distilleries that happen to be not in Procedure. Below 888 bottles had been made all over the world.
Diageo has submitted filings to get its granted UK Patent No. GB2616831 B endorsed as licensable of suitable within the UKIPO patent register, and intrigued parties are invited to ask for a standard royalty absolutely free, non-unique licence from Diageo.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dark chocolate and florals
Specialist whisky tasting usually takes practice. Use our do's and don'ts to demystify the knowledge and luxuriate in your drams in a complete new way.
This is the one particular-off bottle for now illustrating the art on the feasible, to be a layout experiment and redefining light-weight as luxury. We're going to carry on to use these learnings across the wider Diageo vary.
Your payment information and facts is processed securely. We don't retail store charge card details nor have usage of your charge card facts.
And this, for The 1st time in Diageo’s heritage, a license to our patent for gentle-fat glass beverage containers is going to be supplied on the royalty-totally free foundation to all as a means to stimulate progress in the broader sector.